XenZone, the UK’s digital mental health pioneer, has been commissioned by Chartered Accountants Benevolent Association (CABA), the charity that supports the wellbeing of chartered accountants and their families, to provide its flagship online counselling and wellbeing support service, Kooth. The service will be available through CABA to the ICAEW community (Institute of Chartered Accountants in England and Wales), ACA students, past and present ICAEW staff and their close families.
The commission is XenZone’s first national contract and its first outside the public sector. It will see Kooth, its flagship mental health and wellbeing service, being offered for free to 11-25 year old ACA students, ICAEW members and their children.
CABA’s own research highlights the mental health issues facing the accountancy profession, with 1 in 4 in the industry between the ages of 18-24 thinking about quitting their job everyday. Often this is due to the crippling pressures of mounting workload and stress faced daily.
Through CABA’s partnership with XenZone, Chartered Accountants and their children will have 24-hour access to self-help materials as well as goal-setting and mood-tracking tools. The online service hosts moderated live forums, allowing for peer-to-peer support and interactive messaging with counsellors. Users are also able to drop-in or book anonymous online counselling sessions with qualified therapists who are available in the evenings and at weekends; sessions are available on weekdays from 12pm and 10pm, and from 6pm to 10pm on weekends.
MaryJane Gunn, Support Manager at CABA, said: ‘Our research highlights that young people are wrestling with stress daily and can be unhappy and anxious. We hope that our partnership with XenZone to offer Kooth to ICAEW members and their children will really help to reduce the pressure on young people. We also know that often younger people within the industry don’t ask for help for fear of showing weakness. We hope that this new partnership gives an anonymous outlet for them to turn to, preventing them from suffering alone.’
Elaine Bousfield, XenZone founder, said: ‘We are thrilled to have our first national contract with CABA, supporting ACA students, ICAEW members and their children with their mental health and wellbeing. Offering accessible help for young people is vital, as is having ongoing support for students, especially as they’re studying, finding employment or working their first full-time job. Kooth will offer individuals flexible access to support at a time and place most comfortable for them. We hope CABA’s audience use and benefit from the professional online support that our service provides.’
Established in 2004, Kooth is accredited by the British Association for Counselling and Psychotherapy (BACP) and is now available in more than 100 NHS clinical commissioning group (CCG) areas.