A mindful rebrand for XenZone

News / 1 September 2016

A mindful rebrand for XenZone

XenZone has rebranded to reflect the importance of communication when it comes to mental health.

Over the past 15 years, XenZone has worked hard to combat the fear of stigma by offering a confidential counselling service for children, young people and adults, which can be accessed at a time and place to suit the individual.

Elaine Bousfield, Founder and Director at XenZone explains, “We’ve always aimed for XenZone to express our passion for accessibility, experience and innovation – these are important values to us and important to our end users and customers. However our old brand had drifted from our vision. The dark colours and heavy lines were dated and didn’t reflect who we are as a forward-thinking and ambitious organisation. Creative agency Relish Creative was able to create an identity that maintained our professional approach to mental health while conveying our core beliefs of communication and collaboration.”

Zoe Blake, Managing Director at XenZone shares, “Our new strapline ‘Future Thinking for Mental Health’ applies to the work we have done for the last 15 years. From the beginning our aim has been to make it easy and safe for everybody to have access to the best emotional and mental health services. The vision our founder had to make counselling and support more readily available through the use of technology endures today. We are enhancing our digital platform to improve the experience for the tens of thousands of children, young people and adults who log on each year, and actively work with other organisations to bring about innovation across the whole of mental health service delivery.”

Marc Aird-Mash, Managing Director at Relish Creative comments, “Our aim was to rejuvenate the XenZone brand by delivering a new versatile identity. The influence for XenZone came from combining the evocations of thoughts, emotions and communication while achieving improved legibility.”

XenZone’s online counselling service for children and young people, Kooth, will be launching it’s rebrand in mid-September, with Qwell to follow later this year.