News 17 May

Over 1,200 Log-ins to Young People’s Online Counselling Service, Kooth, Every 24hrs


+ Young People Send a Quarter of a Million Messages to Kooth Counsellors and Emotional Well-being Practitioners in a Year


You can view the full Infographic here:


XenZone, UK pioneer of online counselling, today revealed latest data (April 2017 – April 2018) on its Kooth digital counselling service for children and young people, which showed the service attracted 93% more log-ins than the previous year, with more than 1,200 young people accessing the site every 24 hours. Over 70% of log-ins happened outside standard office hours (9am-5pm).

The BACP-accredited, anonymous service is available for free to children and young people until 10pm every night in areas where it is commissioned; questionnaire results from over 6,000 Kooth users showed 96% would recommend the service to a friend.


April 2017 – April 2018



  • There were over 450,000 log-ins, an increase of 93% compared to the same period the previous year and an increase of 300% since 2015
  • Children and young people on Kooth sent a quarter of a million messages to counsellors and emotional well-being practitioners, an average of almost 21,000 every month and an increase of 51% compared to the same period last year
  • Over 65,500 children and young people (an average of 5,462 every month) signed up to Kooth, compared to just over 40,000 in the same period last year, an increase of 64%
  • Kooth counsellors held more than 30,250 one to one online therapy sessions
  • Kooth’s moderated online forums were viewed over 190,000 times. This represents a 213% increase on April ’16 – April ’17. Forum threads were viewed by 17,681 individual young people, 193% more than the previous year
  • 5% of registrants identified as agender or gender fluid
  • 18% identified as BAME (black and minority ethnic)
  • 71% of log-ins were out of hours (9am to 5pm weekdays)





  • Some children and young people set therapeutic goals for themselves on Kooth. Each goal is scored out of ten depending on how close it is to being achieved. Over 4,000 young people achieved or took positive steps towards achieving their goals. The average goal movement score in 2017 was 6.2 (over 11,000 goals moved); many of these goals will still be active today
  • Chat session feedback questionnaires are used to capture the effectiveness of the therapeutic alliance. Of the 11,711 responses from over 6,000 young people, 87% felt they had been heard, understood and respected a lot. 96% would recommend Kooth to a friend


Anonymised Feedback from Kooth clients



“I haven’t been able to do anything with my life for years – now, I want to live it. You have got me through situations others didn’t even know were happening. You kept me safe. You’ve kept me alive. Others couldn’t do that.”

“It’s just great to talk to someone anonymously and not be judged”

“After our chat I feel a lot better. Last week was hard and I really didn’t want to live anymore. But after reading your info it gave me some courage to be strong and to cope. I realise now there’s lots of people who went through the same thing as me which is comforting. I’m now much better at coping.”


Most common presenting issues



Commenting on the figures, XenZone’s chair and founder Elaine Bousfield said: “It’s heartening to see young people turning to Kooth for support: early help can mean far better mental health prospects later in life as issues aren’t left to escalate. We also know that we’re relieving pressure on the NHS as children and young people are able to get timely and professional support from us without the worry of a long wait time.”


You can view the full Infographic here: